COURSE CURRICULUM

An complete walkthrough of the business to ultimately help you prepare for an entry level account management agency position.

  • THE AGENCY'S ROLE: contextualize the wider role of an agency within the larger marketing process beyond its more obvious purpose of simply “creating ads”

  • THE PROCESS: summary of the key departments within an agency, their individual role and how they collaborate together within the agency process

  • CLIENT 101: outline the basic truths of your client’s reality as a whole and how it impacts the agency’s day-to-day

  • CLIENT SERVICE: laying out the global role of the full account team with a complete rundown of the skills needed to manage the x-factor that makes this management job unique

  • YOUR ROLE: a reality check as to what you will be doing day-to-day and how it applies to managing your client, colleagues, creatives and more.

  • GETTING THE JOB: become a sure-shot candidate by applying all the course’s material to prepare your entry-level job application and the interview process